Onyx Coating's new PPF Market Report reveals sub-2% U.S. adoption and a massive growth runway for car care professionals
Onyx Coating today released its inaugural Paint Protection Film Leadership Review, revealing that fewer than 2% of America's 284.6 million registered vehicles currently utilize Paint Protection Film (PPF). The report estimates that 28 to 43 million vehicle owners fall within the premium protection market, yet fewer than 4 million vehicles are currently protected by advanced paint protection systems, creating one of the largest remaining growth opportunities in the automotive aftermarket. The Onyx Coating Paint Protection Film Leadership Review combines Federal Highway Administration vehicle registration data with automotive aftermarket research and market intelligence to evaluate PPF adoption, demand concentration, market size, and long-term growth potential across the United States. The estimate is based on a top-down analysis of vehicle ownership, protection-aware consumers, premium vehicle segments, and current advanced protection adoption trends. The report finds that even...